Marketing Optimizing Content Workflows in WordPress: How to Make Your Marketing Go Further, Faster Posted by Liz Allen ‘Content is king.’ Marketers are well-used to hearing this statement. Content folks have always known the importance of digital content and, when done right, the immense value it brings to… Read more
Marketing Strategic Content Marketing: a Framework for Omnichannel Success Posted by Peter Erni Arguably, content is the most overused, yet often misunderstood term in marketing today. Content marketing isn’t a siloed discipline – it takes a holistic, solution-based approach to drive effective and… Read more
Marketing 4 Ways to Streamline Content Creation on Corporate Blogs with Altis Posted by Andreas Ramov Many enterprise companies use a CMS like Adobe Experience Manager or Sitecore as their primary CMS, however organizations like Marks & Spencer’s, SAP and Etsy also implement WordPress as a… Read more
Marketing Preparing for the Cookie-free Future with First-Party Data on WordPress Posted by Liz Allen When Google first dropped the news in February 2020 that it would be deprecating third-party cookies for its Chrome browser, it sent shockwaves across the business and marketing communities. Only… Read more
Marketing How to Help Your Content Team Meet Publishing Deadlines Posted by Corey Brown These productivity techniques are the most effective at getting teams on track and nailing deadlines consistently. Read more
Marketing Using Machine Learning In Digital Marketing Posted by Corey Brown As digital marketers, we are always on the lookout for the newest tools that might offer us newer and more actionable insights and help us connect even more with our… Read more
Marketing Core Web Vitals for WordPress: How to Optimise Your Page Experience in 2021 Posted by Andreas Ramov Edit: this post has been updated to reflect the delayed roll-out of Core Web Vitals. Last May, Google announced that it will start using “page experience signals” when determining the… Read more
Marketing Digital Experience Platforms Are The Future Of Marketing Posted by Corey Brown Digital marketing teams rely on the power of Content Management Systems (CMSs) to efficiently publish and distribute content across a multitude of channels. Without them, putting thoughtfully produced content in… Read more
